13 Quotes by Ralph Caplan

…no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he has been trained to do is practice a process called design, a process that includes esthetic choices but does not consist only of them.

Designers shouldn’t design for museums any more than mummies should die for them.

Nothing is more to the point than a good digression.

If more designers had bad backs, we would have more good chairs.