61 Quotes by Rande Gerber

A lot of people go into the bar and nightclub business thinking: 'Hey, we can make money for a year or two, close and then open again,' but for me, it's always been a business and it's always been about longevity.

My wife is great at giving input for my projects. She's good at naming places, she has pretty good taste in music, and as a model, of course, she's excellent when it comes to lighting.

Oh, the secret of a great club is all in the detail. When I walk into one of my bars, I have to have all my napkins a certain way and all the pourers in the bottles facing a certain way. It drives some people crazy, but I figure if I notice something's off, then other people will notice it, too.

None of our bars smell like a bar at all - that's our number one rule - and we use certain scented candles and certain types of incense in order to give our bars a specific feel and ambiance.

I like to adapt to each city. I like to come up with a concept for each space I do. The vibe in L.A. is a little sexier than New York, so the colors are a little different.

Pour two parts mix and you throw in one part tequila, some Don Julio, which is my favorite, shake it up a couple times. There's a perfect margarita.

When I was in the restaurant and bar business, I followed a rule, which was that the places that I opened were places that I wanted to go to.

When I interview someone, I want to find out about their life, get a sense of their personality, their passion. Maybe I'm hiring for a certain job, but even if your job is marketing, I'm going to ask you for your opinion on other things - taste this, what do you think of this bottle?

Casa amigos means house of friends and that's how we work. We have lunch together every day; a couple of times a week we have drinks. There are no assigned desks - everyone just moves around. It's very social and creative.