119 Quotes by Ray Kroc

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

It requires a certain kind of mind to see beauty in a hamburger bun,

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

No one of us is more important than the rest of us.

Look after the customer and the business will take care of itself

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.