67 Quotes by Red Auerbach

Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential.

The Boston Celtics are not a basketball team, they are a way of life.

Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea of caring - fiercely caring

They said you have to use your five best players but I found you win with the five who fit together the best.

The most important thing in coaching is communication. It's not what you say as much as what they absorb.

If you want to be a Champion, you’ve got to feel like one, you’ve got to act like one, you’ve got to look like one.

Take pride in what you do. The kind of pride I’m talking about is not the arrogant puffed-up kind; it’s just the whole idea of caring – fiercely caring.

The most important thing in coaching is communication. It’s not what you say as much as what they absorb.

If they think we’ve got an edge, we’ve got an edge.