114 Quotes by Reggie Fils-Aime

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.

I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the product was and what the product could do.

We don't do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer.

We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.

In particular, in the Americas that I have responsibility for, 'Zelda' is a franchise that is very well developed.

I grew up playing the Super Nintendo.

My favourite game is 'The Legend of Zelda: Link to the Past.'

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.

Our strategy is gaming for the masses.