14 Quotes by Reyne Rice

The toy industry has really been flat for the past three years, ... The tough part for the manufacturers has been the weak economy. Toymakers have struggled with declining profit margins as more and more consumers opted to buy toys on sale.

This is a big leap. A 3-year-old with a digital camera is unusual.

A lot of people are strapped for time, and they don't want to pull out a game if they know it's going to be an hour or more.

They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.

The cool thing about that is that kids are role-playing what they see around them, and they see their siblings using digital cameras and using digital phones. They see their parents using those, and so that's what they want to role-play with.