1,075 Quotes by Richard Branson

We should focus on what people get done, not on how many hours or days worked. Just as we don’t have a nine-to-five policy, we don’t need a vacation policy.

I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I’ve done I would not have done if I’d have asked the accountants to look at them before.

Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun.

Past failures unlock future successes.

Records are made to be broken. It is in man’s nature to continue to strive to do just that.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.

Most entrepreneurs are not doing it for financial motives in the first place. They’re just people who love creating.

My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ‘Oh God, I’ve got to do this today.’

A generation ago, the image was that you had to trample everyone else down to succeed; but I don’t believe that makes good business sense.