1,075 Quotes by Richard Branson

Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.

My parents brought me up with this philosophy. You must do things. You mustn't watch what other people are doing. You must not listen to what other people are doing.

Every success story is a tale of constant adaption, revision and change.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

I was fortunate enough, after many visits to many wonderful, weird people to come across Burt Rutan, who is a genius in the Mojave Desert. And SpaceShipOne was born and had three flights into space that won something called the X Prize. And from there, we're building SpaceShipTwo, which is ... a beautiful spaceship that is very, very, very nearly completed and will be ready from about next Christmas onwards to start taking people into space.

Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else,

London is one of the most exciting cities in the world with so many fantastic pubs and restaurants. I would urge people to get out there and see as much as possible.

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.

Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.