1,075 Quotes by Richard Branson

I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.

We are embarrassed to have entered the airspace without permission and relieved that they understand our position.

Whether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

To achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the norm and who will love their jobs; make sure that their ideas and opinions are heard and respected; then give them the freedom to help and solve problems for your customers. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated - which is surely the highest standard.

However tight things are, you still need to have the big picture at the forefront of your mind.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.