105 Quotes by Richard Edelman

Most smart companies should make themselves media companies. That means they put out their own information.

The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

The tech industry should make bold commitments to address pressing societal issues.

The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win.

We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

PR is premised on truth, trust, and transparency.

Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.

We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.