105 Quotes by Richard Edelman

When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.

Be smart about selecting your micro niches for communicating in the blogosphere.

We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.

Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

In a world of dispersed authority, the battle for the truth will be won or lost with the employees.

Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.

The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.

Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.