105 Quotes by Richard Edelman

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.

We do everything from community management to specific marketing promotions.

We're promoting the concept of public engagement. It's as much about what clients do as how they say it. It's about being in people's lives, taking on relevant, of-the-moment issues.

I wake up every day, and the family fortune is on the line, and that's a good thing.

We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.

We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.

More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.