45 Quotes by Richard Koch

To get useful new ideas, we must go beyond our immediate circle and make contact with distant parts of the social system.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

Our current use of time is not rational. There is therefore no point in seeking marginal improvements in how we spend our time. We need to go back to the drawing board and overturn all our assumptions about time.

Most of us don’t work out what we want. And most of us end up with lopsided lives as a result.

If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.

The way to create something great is to create something simple.

If we want to sum up the theory of evolution by natural selection in two words, which have great relevance for all societies and businesses, we should simply remember: diversity works.

Instead of expending time to train yourself not to be afraid of snakes, avoid them altogether.

The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity.