72 Quotes by Robert B. Cialdini

The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.

Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A large reward is one such external pressure. It may get us to perform a certain action, but it won’t get us to accept inner responsibility for the act. Consequently, we won’t feel committed to it. The same is true of a strong threat; it may motivate immediate compliance, but it is unlikely to produce long-term commitment.

The way to love anything is to realize that it might be lost.

But it comes down to this: in deciding whether a possibility is correct, people typically look for hits rather than misses;.

Every day in every way, I’m getting better. – EMILE COUE.

What we present first changes the way people experience what we present to them next.

El riesgo por temor resulta ser de verdad peligroso y ciertamente temible.

Civilization advances by extending the number of operations we can perform without thinking about them. –Alfred North Whitehead.

Once again we can see that social proof is most powerful for those who feel unfamiliar or unsure in a specific situation and who, consequently, must look outside of themselves for evidence of how best to behave there.