72 Quotes by Robert B. Cialdini

When it comes to freedoms, it is more dangerous to have given for a while than never to have given at all.

Now, during the tourist season, she first tries to speed the sale of an item that has been difficult to move by increasing its price substantially.

Advertisers love to inform us when a product is the “fastest-growing” or “largest-selling” because they don’t have to convince us directly that the product is good, they need only say that many others think so, which seems proof enough. The.

A job candidate might say, “I am not experienced in this field, but I am a very fast learner.” An information systems salesperson might state, “Our set-up costs are not the lowest; however, you’ll recoup them quickly due to our superior efficiencies.

Actually he wrote, “A foolish consistency is the hobgoblin of little minds.” For some obscure reason, a central distinction had been lost as the years eroded the accurate version of his statement to mean something entirely different and, upon close inspection, entirely silly.44.

He who wants to persuade should put his trust not in the right argument, but in the right word. –.

In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.

Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable. In.

Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.