72 Quotes by Robert B. Cialdini

Be as precise as possible about your need for aid.

Abraham’s willingness to plunge a dagger through the heart of his young son because God, without any explanation, ordered it. We learn in this story that the correctness of an action was not judged by such considerations as apparent senselessness, harmfulness, injustice, or usual moral standards, but by the mere command of a higher authority.

The drop from abundance to scarcity produced a decidedly more positive reaction to the cookies than did constant scarcity.

Consistency is the hobgoblin of little minds.

Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A.

The house I got them spotted for looks really great after they’ve first looked at a couple of dumps.

The rule says that we should try to repay, in kind, what another person has provided us.

The time to react protectively is when we feel ourselves liking the practitioner more than we should under the circumstances.

The feeling of being in competition for scarce resources has powerfully motivating properties.