72 Quotes by Robert B. Cialdini

Knowing what I now know, if I could go back in time, would I make the same choice?

Without question, when people are uncertain, they are more likely to use others’ actions to decide how they themselves should act.

Nothing in life is as important as you think it is while you are thinking about it.”18.

When our freedom to have something is limited, the item becomes less available, and we experience an increased desire for it. However, we rarely recognize that psychological reactance has caused us to want the item more; all we know is that we want it. Still, we need to make sense of our desire for the item, so we begin to assign it positive qualities to justify the desire.

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.

One final tip before you get started: Set a goal and write it down. Whatever the goal, the important thing is that you set it, so you’ve got something for which to aim – and that you write it down. There is something magical about writing things down. So set a goal and write it down. When you reach that goal, set another and write that down. You’ll be off and running.34.

Exodus 23:8–“And thou shalt take no gift; for a gift blindeth them that have sight and perverteth the words of the righteous.

Our ability to create change in others is often and importantly grounded in shared personal relationships, which create a pre-suasive context for assent. It’s a poor trade-off, then, for social influence when we allow present-day forces of separation – distancing societal changes, insulating modern technologies – to take a shared sense of human connection out of our exchanges. The relation gets removed, leaving just the ships, passing at sea.87 UNITY.

The first, a quote from Voltaire, is contemptuous: “Anything too stupid to be spoken,” he asserted, “is sung.” The second, an adage from the advertising profession, is tactical: “If you can’t make your case to an audience with facts, sing it to them.