136 Quotes by Robert Collier

If you don’t make things happen then things will happen to you.

All riches have their origin in mind. Wealth is in ideas – not money.

The first principle of success is desire – knowing what you want. Desire is the planting of your seed.

See things that you want as already yours. Know that they will come to you at need. Then let them come. Don’t fret and worry about them. Don’t think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.

Study your reader first – your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

A single idea – the sudden flash of a thought – may be worth a million dollars.

The great thing is the start – to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer – and him for nothing.

All of us have bad luck and good luck. The man who persists through the bad luck – who keeps right on going – is the man who is there when the good luck comes – and is ready to receive it.

Always enter the conversation already taking place in the customer’s mind.