19 Quotes by Robert Lutz

We would much rather focus on quality. We would much rather have a great reputation at 25% then try to get 28% or 29% and lose a lot of money doing it.

We analyzed the reason for where we were with the brand: great dealers, loyal customers, bland products. So we told ourselves: Why not link the reputation for service and sales integrity to existing, world-class products?

People are still going to buy full-sized sport-utilities at $3 a gallon. But even at $3 a gallon, it's 750,000 people a year. It's not going to go to a million,

You might say it is highly unlikely that we would make the same mistake twice.

It is realistic to assume the segment won't grow.

That is the way we are going to do things from now on. It just makes more sense. Why we did not do that before? What can I say? We were stupid. We're much smarter, now.

There used to be a view expressed: 'Hey, let's just make these cars. Nobody cares about them. Nobody cares whether they are bad or good. It's for the people who can't afford anything better, and price is the only thing that counts.'

It's realistic to assume the segment won't grow, but we will be taking share.

Imminent GM bankruptcy was always fiction, created by Wall Street and the media.