34 Quotes by Robert Passikoff

I think that we've gotten to a point where we do think that a really good, really expensive gift may actually take the place of a sonnet written on your own.

Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,

Will the company survive? That remains to be seen, ... The immediate thing for MSO to do is distance the company from Stewart.

Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.

While it's an enormous financial institution, the issue is that they don't really stand for anything. Everyone knows them, but no one knows what they stand for.

Two mistakes haunt me: Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.

umbrella sense of real personal treatment, real customer service and spanning a broad financial arena.

Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.

Of course they are going to abandon the name. They have to.