3 Quotes by Rochelle B Lazarus

Don’t underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great – in advertising or by any other medium.

Business can’t trump happiness.