216 Quotes by Roger Ailes

This is a major step for Fox News, because this is insurance of our viability.

It's like going to one of those IMAX movies where you go out and you say, 'wow, that was great,' and then you puke, because your stomach is upset from watching the walls move. It's not good.You actually don't want your walls to move that much. It's like a fundamental thing among humans. You'd sort of like your walls to be steady.

In the days following 9/11 our country came together in non-partisan support of the president,

I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.

If you're running because you want a job that's prestigious or because you have this vague knowledge that you're better than everybody else, you're easier to beat.

You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.

You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B, and C. That's what a lot of people do.

As long asthe audience or the public perceives you to be sincere in your approach and not petty, they will think it's fair and they will wait for the other person's response. But if they sense it's petty or the slightest bit unfair, they'll turn on you right away.

Take the [1980] Jimmy Carter-Ronald Reagan debate. Carter kept trying to imply that somehow Ronald Reagan was going to push the button, or was irresponsible with nuclear war. You might have been able to make the case that Carter was responsible. But it's very tough when you see a person with Reagan's nice-guy persona up there to believe this guy somehow wants nuclear war, that he somehow wants to antagonize the Russians into an attack. It's just not credible; it doesn't cut with what all your other senses are telling you.