4 Quotes by Roger Edmondson

If we can have a repeat of last year's race where we had all those famous, name-brand drivers from other series get their butts handed to them by one of our road-racing teams, that's a good start.

I think it's critical that we that we establish interest in what we're doing beyond the 24 Hour. The 24 Hour has been the opening day, just as much as baseball has Opening Day for many years. There's an established history of having Daytona and then everything else. Quite clearly we want to make everything else equally important.

You know if it gets predictable, it wouldn't be interesting. It's been nice to see our concept born out and have drivers from other disciplines want to be here.

I'm confident she'll bring more fans. I'm absolutely sure she'll bring more media. There's no question of her star power.