24 Quotes by Roger Martin

The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.

Business people don't need to understand designers better. They need to be designers.

You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.

Design isn't just about making things beautiful; it's also about making things work beautifully.

Design isn’t just about making things beautiful; it’s also about making things work beautifully.

Business people don’t need to understand designers better. They need to be designers.