17 Quotes by Rory Sutherland

The number of people who think they understand statistics dangerously dwarfs those who actually do, and maths can cause fundamental problems when badly used.

Many pretend to despise and belittle that which is beyond their reach.

All too often, what matters is not whether an idea is true or effective, but whether it fits with the preconceptions of a dominant cabal.

What is important is how you behave, not knowing why you do.

It is an enormous mistake to assume that what the translator conveys is what the speaker intended, and it is equally foolish to assume that what you intended to say is what will be understood.

Not everything that makes sense works, and not everything that works makes sense.

People who are not skilled at mathematics tend to view the output of second-rate mathematicians with an high level of credulity, and attach almost mystical significance to their findings. Bad maths is the palmistry of the twenty-first century.

To reach intelligent answers, you often need to ask really dumb questions.