30 Quotes by Roustam Tariko

I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.

From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.

What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.

I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.

My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.

There are a lot of people who are trying hard to sell themselves as Russian vodkas.

We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.

When you have premium brands, you have to have the right balance of communicating all of your values.

Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.