34 Quotes by Roy F. Baumeister

Restraining sexual impulses takes energy, and so does creative work. If you pour energy into your art, you have less available to restrain your libido.

When you pick your battles, look beyond the immediate challenges and put your life in perspective. Are you where you want to be? What could be better?

The myth of pure evil, then, is surprisingly durable and elastic. Even when each side provokes and antagonizes the other, the myth can be invoked. Ironically, the myth fails to acknowledge mutual provocation, but it appears that both sides in a conflict are quite capable of seeing themselves as innocent victims and the other as unreasonably, gratuitously wicked.

For most of us, though, the problem is not a lack of goals but rather too many of them.

Evil is not likely to result when people firmly believe that ends do not justify means. If they evaluate their methods by the same lofty standards by which they judge their goals and purposes, evil will be held in check.

Dieters have a fixed target in mind for their maximum daily calories, and when they exceed it for some unexpected reason, such as being given a pair of large milkshakes in an experiment, they regard their diet as blown for the day. That day is therefore mentally classified as a failure, regardless of what else happens. Virtue cannot resume until tomorrow.

The page-a-day folks had done well and generally gotten tenure. The so-called “binge writers” fared far less well, and many had had their careers cut short. The clear implication was that the best advice for young writers and aspiring professors is: Write every day. Use your self-control to form a daily habit, and you’ll produce more with less effort in the long run.

Because of the importance of perceiving the means as morally acceptable, there may be a strong ongoing need for justification in idealistic evil. The person is doing something that would normally be regarded as wrong, such as killing or hurting people. Somehow, the person must sustain the belief that it is right. This is often done by focusing on the goodness of the overriding goal.

When the dessert cart arrives, don’t gaze longingly at forbidden treats. Vow that you will eat all of them sooner or later, but just not tonight. In the spirit of Scarlett O’Hara, tell yourself: Tomorrow is another taste.