211 Quotes by Roy H. Williams

Knowing and doing are entirely different things.

Any investment in sales training is an investment in your own gross profits.

67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.

The fate of your company is in the hands of your people. Train them well.

No trade will be made unless they want the thing more than they want their money.

People don't trade money for things when they value their money more highly than they value the things.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Referring to an event in an untold story is a powerful technique rarely used.

The best ads are about the customer and how the product will change his life.