100 Quotes by Ryan Holmes

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy.

Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas.

As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.

Companies and managers that find a way to harness social media stand to gain.

Ultimately, I'd love to see a legacy company that has alumni that come out of it and go on to create other big things. A maple-syrup mafia, a HootSuite mafia.

For an older generation of employees, social media often remains misunderstood and underutilized.

We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare.

When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest.