51 Quotes by S. I. Hayakawa

In the age of television, image becomes more important than substance.

Animals struggle with each other for food or for leadership, but they do not, like human beings, struggle with each other for thatthat stands for food or leadership: such things as our paper symbols of wealth (money, bonds, titles), badges of rank to wear on our clothes, or low-number license plates, supposed by some people to stand for social precedence. For animals the relationship in which one thing stands for something else does not appear to exist except in very rudimentary form.

In the case of drama (stage, movies, television ), there appear to be people in almost every audience who never quite fully realize that a play is a set of fictional, symbolic representations. An actor is one who symbolizes other people, real or imagined. [...] Also some years ago it was reported that when Edward G. Robinson, who used to play gangster roles with extraordinary vividness, visited Chicago, local hoodlums would telephone him at his hotel to pay their professional respects.

The meanings of words are not in the words, they are in us.

Definitions, contrary to popular opinion, tell us nothing about things. They only describe people's linguistic habits; that is, they tell us what noises people make under what conditions.

The language we share is at the core of our identity as citizens, and our ticket to full participation in American political life. We can speak any language we want at the dinner table, but English is the language of public discourse, or the marketplace and of the voting booth.

McDonalds in Tokyo is a terrible revenge for Pearl Harbor.

How anybody dresses is indicative of his self-concept. If students are dirty and ragged, it indicates they are not interested in tidying up their intellects either.

Advertising is a symbol-manipulating occupation