174 Quotes by Satoru Iwata

In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.

If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.

The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences and becoming more and more fond of video games, they become the experts.

We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.

When the economy is strong, people tend to buy three things from the top of their wish list. But when things are bad, people often buy only the first thing on their list.

Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.

In general, no engineer hates higher performance.

The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.