174 Quotes by Satoru Iwata

What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one another: they actually represent toys of Nintendo characters getting into an imaginary battle amongst themselves.

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a market of our own.

We always try to be a unique company.

It certainly makes a game better to have voice commands because it can alter how the game is played.

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.

Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.

I personally am a user of iPhones and iPods.

It's important not only to have the right timing of when the hardware is going to be released but also when we are going to be able to introduce quality software.

I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'