174 Quotes by Satoru Iwata

We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly.

We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create. So the result is the Nintendo 3DS.

The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.

Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.

Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.

What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public understand the benefits of the Wii MotionPlus controls.

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.

Sometimes you are physically tired at night, but your brain is functioning too much to go to sleep. If you can have software that helps you understand how you can shift from such a tense situation to being more relaxed, then that would help.

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.