174 Quotes by Satoru Iwata

Of course, no single entertainment device can enjoy eternal popularity.

Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.

As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.

In Europe, we packed in Wii Sports with the console, so one way or another, people processed the Wii by enjoying Wii Sports. The unique, interactive nature of the game was spread thanks to the excitement from the consumer.

It was very fortunate for Wii that a lot of households around the world decided to connect the Wii to the living room TV.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

We think there is definitely a lot of use for online connectivity in creative games.

One thing about the entertainment industry - it's not something that people need to survive.

I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.