174 Quotes by Satoru Iwata

The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.

Customers do not want online games.

Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.

If you want our world-known names, you can't have them unless you own the Nintendo machine.

Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.

No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.

Today, if you don’t understand the controller, you’re not able to enjoy video games. … We expect the Revolution [Wii] controller to become the standard in video game controls.

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life,