63 Quotes by Saul Bass

I want to make beautiful things, even if nobody cares.

Design is thinking made visual.

I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.

Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?

Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.

Logos are a graphic extension of the internal realities of a company.

The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!

Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.

Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.