188 Quotes by Seth

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

Correct is fine but it is better to be interesting

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

There's a huge difference between the shallow pleasure of instant applause and the long-lasting impact of true connection.

Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.

We have been brainwashed by school, indoctrinated by industrial propaganda, and mesmerized by the popular media into believing that compliance is not only safe but right and necessary.

The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.

It's never too late to redefine self-control, to change long-ingrained habits, and to do the work you're capable of.

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.