150 Quotes by Sheena Iyengar

As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.

In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.

When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want other people to infer what you want them to infer. What if they see something different? Wouldn't it be really depressing if you're trying to be bohemian and instead they see you as Rush Limbaugh?

Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.

The expansion of choice has become an explosion of choice.

We have the ability to create choice by altering our interpretations of the world.

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that if people feel they have control over their lives, they call in for fewer sick days from work. They have a lesser probability of having a heart attack or stroke. They live longer. They're happier.

When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible.