151 Quotes by Simon Mainwaring

Your computer needn’t be the first thing your see in the morning and the last thing you see at night.

There are many individuals, companies and even countries operating in what I call a ‘me first’ mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy.

Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we’re running the engine of capitalism is not serving us well.

What today’s business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

There is a fundamental shift that social media necessitates in business today – the need to transition from ‘Me First’ to ‘We First’ thinking.

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.

In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism.

As we all know, lasting relationships can’t be rushed.