743 Quotes by Simon Sinek

If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears.

And it's those who start with why, that have the ability to inspire those around them or find others who inspire them.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

It is better to disappoint people with the truth than to appease them with a lie.

The goal is not to be perfect by the end. The goal is to be better today.

Great leaders don't see themselves as great; they see themselves as human.

We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.

Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.

Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.