743 Quotes by Simon Sinek

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Working hard for something we do not care about is called stress, working hard for something we love is called passion.

Leadership is not being in charge, it is about taking care of people in your charge.

The best way to drive performance in an organization is to create an environment in which information can flow freely, mistakes can be highlighted and help can be offered and received.

In an organization, it is the leader's responsibility to take the first risk, to build a Circle of Safety. But then it is up to the employee to take a chance and step into the Circle of Safety.

One of the primary jobs of any leader is to make new leaders.

And like all infinite games, in the game of life, the goal is not to win, it is to perpetuate the game.

In any game, there are always two currencies required to play - will and resources.

Unlike resources, which are ultimately limited, we can generate an endless supply of will. For this reason, organizations that choose to operate with a bias for will are ultimately more resilient than those who prioritize resources.