743 Quotes by Simon Sinek

Nike doesn't want to make products for everyone - they want to make products for champions.

Good marketing speaks to human beings - the way human beings understand and take in information.

Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

The value of emotions comes from sharing them, not just having them.

It doesn't matter how much we know, it matters how clearly others can understand what we know.

Great leaders state out loud what they intend to do and in doing so, they get things done.

All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.

When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.

Taking a job for the cash is not as important as taking a job for the joy.