743 Quotes by Simon Sinek

Our ability to trust is not based on our industry. This is human being stuff. Sometimes all we need to do is translate the concepts to fit the cultures in which we work.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

There is a huge difference between aspiring to be our best selves and claiming to be perfect. One is a journey of fulfillment, the other is a lie we tell ourselves and others. Good leaders know that their people will only truly thrive, not when they are pushed to be perfect, but when they are encouraged to be their natural best.

When you fill an organization with good fits, those who believe what you believe, success just happens.

Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.

A great leader doesn't only inspire us to have confidence in what they can do. A great leader inspires us to have confidence in what we can do

The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishable.

When fear is employed, facts are incidental. Deeply seated in our biological drive to survive, that emotion cannot be quickly wiped away with facts and figures. This is how terrorism works. It's not the statistical probability that one could get hurt by a terrorist, but it's the fear that it might happen that cripples a population.

Leadership is a choice. It is not a rank.