743 Quotes by Simon Sinek

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.

Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.

My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place?

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.

A good leader takes care of those in their charge. A bad leader takes charge of those in their care.

WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.