743 Quotes by Simon Sinek

Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.

Cause Blindness blunts humility and exaggerates arrogance, which in turn stunts innovation and reduces the flexibility we need to play the long game.

In weak cultures, people find safety in the rules. This is why we get bureaucrats. They believe a strict adherence to the rules provides them with job security. And in the process, they do damage to the trust inside and outside the organization. In strong cultures, people find safety in relationships. Strong relationships are the foundation of high-performing teams. And all high-performing teams start with trust.

Working hard for something we don’t care about is called stress; working hard for somthing we love is called passion.

Great leaders don’t need to act tough. Their confidence and humility serve to underscore their toughness.

True love exists in business. It’s when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.

The goal for us as individuals is to know our WHY so that we can more easily find the right tree and the right nest. The goal for an organization is to know its WHY in order to attract the right birds. And the goal for each team within the company is to make sure that they have the right birds in each nest – those who will work together most effectively to contribute to the organization’s higher purpose and cause.

The leader’s job is to lead and protect. Not have all the answers, not know everything to do, not to micromanage and tell people what to do or how to do it. A leader’s job is to lead and protect. That’s their job, and it’s the people within the organization – their job is to get the work done.