743 Quotes by Simon Sinek

A culture is strong when people work with each other, for each other. A culture is weak when people work against each other, for themselves.

To ask, “What’s best for me” is finite thinking. To ask, “What’s best for us” is infinite thinking.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.

People will trust their leaders when their leaders do the things that make them feel psychologically safe.

This is important because our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know.

Before we can stand out, we must first get clear on what we stand for.

Those who lead are able to do so because those who follow trust that the decisions made at the top have the best interest of the group at heart. In turn, those who trust work hard because they feel like they are working for something bigger than themselves.

The difference between those who do and those who don’t is that those who don’t believe it when they are told they can’t.

The opportunity is not to discover the perfect company for ourselves. The opportunity is to build the perfect company for each other.