743 Quotes by Simon Sinek

Finding WHY is a process of discovery, not invention.

Don’t show up to prove. Show up to improve.

The value of experimentation is not the trying. It’s the trying again after the experiment fails.

Integrity is when our words and deeds are consistent with our intentions.

You’ll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us.

There is a difference between a group of people who work together and a group of people who trust each other.

More information is always better than less. When people know the reason things are happening, even if it’s bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.

The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you’re studying, they always fit neatly across the standard deviations of the famous bell curve.

Vision is a destination – a fixed point to which we focus all effort. Strategy is a route – an adaptable path to get us where we want to go.