743 Quotes by Simon Sinek

The cost of leadership,” explains Lieutenant General George Flynn of the United States Marine Corps, “is self-interest.

And it’s those who start with why, that have the ability to inspire those around them or find others who inspire them.

When leaders are willing to prioritize trust over performance, performance almost always follows.

Loyalty is not built on features and benefits. Features and benefits do not inspire. Loyalty and long-lasting relationships are based on something deeper.

When our leaders give us something noble to be a part of, offer us a compelling purpose or reason why we should come to work, something that will outlive us, it seems to give us the power to do the right thing when called upon, even if we have to make sacrifices to our comfort in the short term.

If every member of a team doesn’t grow together they will grow apart.

We don’t necessarily find happiness in our jobs every day, but we can feel fulfilled by our work every day if it makes us feel part of something bigger than ourselves.

Nike doesn’t want to make products for everyone – they want to make products for champions.

The only way to ‘find out if it will work out’ is to do it.