743 Quotes by Simon Sinek

Happiness comes from what we do. Fulfillment comes from why we do it.

Focus on where you’re going and you’ll know what steps to take. Focus on the steps you’re taking and you won’t know where you’re going.

A good leader shares information, even if they don’t know the whole story. Without any information, people create their own, which causes fear and paranoia.

Innovation is not born from the dream, innovation is born from the struggle.

All leaders, even the good ones, can sometimes lose their way and become selfish and power hungry, however. Intoxicated by the chemicals, they can sometimes forget that their responsibility as a leader is to their people. Sometimes these leaders are able to regain their footing, but if they don’t, we have little choice but to look past them, lament what they have become, wait for them to move on and look to someone else to lead us.

When the person who personifies the WHY departs without clearly articulating WHY the company was founded in the first place, they leave no clear cause for their successor to lead.

If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you’ll need their help. And two, because it’s a sign you respect people, which all great leaders do.

But only companies that act like commodities are the ones who wake up every day with the challenge of how to differentiate.

If you sell what you do, you’re a vendor. If you sell why you do it, you’re a brand.