743 Quotes by Simon Sinek

Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.

Leaders are the ones who are willing to give up something of their own for us. Their time, their energy, their money, maybe even the food off their plate. When it matters, leaders choose to eat last.

The only reason the field continues to grow is because of increasing demand. The more we try to make ourselves feel better, the worse we seem to feel.

When you start with WHY, those who believe what you believe are drawn to you for very personal reasons. It is those who share your values and beliefs, not the quality of your products, that will cause the system to tip.

I couldn’t understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn’t flying as much.

Curiosity is essential for progress. Only when we look to worlds beyond our own can we really know if there’s room for improvement.

In an organization that is only driven by the finite, we may like our jobs some days, but we will likely never love our jobs. If we work for an organization with a Just Cause, we may like our jobs some days, but we will always love our jobs. As with our kids, we may like them some days and not others, but we love them every day.

Never opt for change simply to leave something you don’t like. Change works best when you go toward something, even if it is the unknown.

Passion alone can’t cut it. For passion to survive it needs structure. A why without how has little probability of success.